Local search engine optimization has been around for a long time now. Below are some tips to help you use local searches to build your business.
One of the simplest methods you can use for local SEO is writing optimized classified ads. This is a simple way to take advantage of local search efforts because the big search engines really like those kinds of sites and the more you use them the more likely it is that you can send targeted local traffic to your business's website. Start out by listing your business on Craigslist because, out of all of the classified portals out there, it is the most popular. To help your business, you should make a habit of posting optimized SEO ads on Craigslist regularly. This ad needs to be directly targeted towards your chosen niche. The ad should be simple and not loud. When you write your ads for classifieds sites you need to focus the most of your attention on the headline of the ad because this is what will catch people's attention. Use your keyword phrase in the title along with your city and state. Be as careful with your Craigslist ad as you are with your landing page because, typically, the ad will outrank the actual site in the search engine rankings. A smart strategy for your Craigslist ad is to use it as a means for sending very targeted traffic to your website, which should be your main goal. If you want to expand your reach you can try USFreeAds; you won't get as good a response from it as you would from Craigslist but it is still a well ranked classified ads site so it is better than nothing. What you need to do is send traffic specifically to your best offer through these classifieds sites (though piggy backing off of those sites traffic is also an option).
If you�ve been into search engine optimization even for a while now, you�ll know the value of the title tag. There are many new marketers who focus on other factors but ignore the title tag, which can actually help you rank better. When you�re aiming to go for local SEO, you have to use the title tag for your own advantage. You�ll be happy to know that targeting the local searches means you�re not going to face as many competitors, which would be the opposite if your keywords were more broad.
That�s why you�ll always want to create title tags that use the keywords you�ve chosen as well as the location you�re going after. This lets the search engines know right away who you�re targeting. This method is invaluable when it comes to search engine optimization. You will also want to make sure you use a minimum amount of keywords in your title tag so as to keep to things simple.
You will also want to make sure every page your site has lists your address. This is one simple factor that can play a major role in convincing the search engines to rank you better. So what exactly should you include in this? Every page your site has should include your business�s address, phone number as well as zip code. This tells the search engines that you�re focused on local searches.
In conclusion, if you have always wanted to get targeted local traffic, then this is how you do it. Local SEO is not that complicated once you learn the basics and don't leave anything out.